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Cases: business to consumer (B2C)

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B2C marketplace cases

B2C marketplace and platform cases within the retail, domestic appliances, toys, health and beauty industry with a focus on the B2C segment.
Each of the cases had their own specific characteristics and requirements to make it succesful.

ANWB Marketplace

Marketplace implementation

The ANWB (Royal Dutch Touring Club) is a Dutch organization that provides services related to mobility, travel, and recreation. With over 5 million members, this is the biggest member community in the Netherlands.

Scope and services

  • B2C marketplace
  • Strategic advice
  • Platform development
  • Taxonomy
  • Mirakl configuration
  • Change management
  • Handover towards business

Results

  • Implementation of Mirakl marketplace software
  • New 3P taxonomy based on sustainability and reliability.
  • Best offer/buy box algorithm implementation
  • Succesful handover towards daily business
Blokker B2C Marketplace Case

Marketplace implementation and improvement

Blokker.nl is an omni-channel retailer focused on domestic appliances and was the first Mirakl marketplace in the Netherlands. The marketplace has been implemented in the existing IT landscape. The marketplace is still adding value as a separate business model and responsible for a big part of the total GMV.

Scope and services

  • B2C marketplace
  • Strategic advice
  • Implementation
  • Platform development
  • KPI and reporting
  • Optimization of IT landscape
  • Handover towards business

Results

  • Implementation of Mirakl marketplace software
  • Assortment multiplied with 12 in 20 months
  • Best offer/buy box algorithm implementation
  • Conversion increased with 17%
  • Automated content approval (catalog management)
  • Decrease of financial bugs with 80%
  • Caching: performance improvement 24x
  • Omni-channel: marketplace in physical stores
Intertoys B2C Marketplace Case

Marketplace implementation, improvement and dismantling

Intertoys is an omni-channel retailer focused within the vertical of Toys and Gaming. The Mirakl software has been implemented within the existing IT landscape. When Intertoys was sold to a private equity fund, the marketplace has been dismantled.

Scope and services

  • B2C marketplace
  • Strategic advice
  • Implementation
  • Platform development
  • KPI and reporting
  • Optimization of IT landscape
  • Dismantling and closure of the marketplace

Results

  • Implementation of Mirakl marketplace software
  • Assortment multiplied with 6 in 5 months
  • Increased onboarding time of sellers
  • Automated content approval (catalog management)
  • Succesful (technical and legal) dismantling of Mirakl Marketplace
A.S. Watson

Platform improvement and omni-channel strategy

A.S. Watson Benelux is the parent company of Kruidvat, Trekpleister and IciParisXL. These omni-channel retailers are active within the health and beauty industry within the Netherlands, Belgium, Luxembourg and France.

Scope and services

  • B2C platform
  • Strategic advice
  • Omni-channel strategy
  • Platform development

Results

  • Real time stock visible per store per country
  • Conversion increased in lower price range with 744% in NL and 394% in BE
  • Omni-channel strategy
  • Pick up in store strategy/impact (5 yr)
Louwman Group

Platform implementation (CMS) and process improvements

Louwman Group is a family business who started as an importer and retailer, but now also as a supplier of healthcare aids, as a financial service provider and developer of innovative mobility solutions. One new CMS system replaced three different CMS systems for Cars, Motors and Marine verticals.

Scope and services

  • B2C and B2B platform
  • Strategic advice
  • Implementation
  • Platform development
  • Optimization of IT landscape

Results

  • CMS implementation for 3 business units (in 1 tool)
  • Cost reduction of 45%
  • Private lease tool (new)
  • Occasion tool
  • B2C lead funnels
  • Restructuring of content data model
PostNL

Platform development and implementation

PostNL is the number 1 Dutch postal company active in the Benelux. Developed a platform for their logistic partners for a subsidiary that is specialized in door to door advertisment.

Scope and services

  • B2C and B2B platform
  • Strategic advice
  • Implementation
  • Platform development

Results

  • Implementation of new payment model
  • Increased loyalty of carriers from 5.8 to 7.5 (out of 10)
  • Increased just in time delivery
  • Track & Trace system
B2B

B2B examples

B2B marketplace and platform cases….

Go to B2B