Cases: business to consumer (B2C)

B2C marketplace cases

On this page, you can read about practical B2C marketplace and platform cases within the retail, domestic appliances, toys, and health and beauty industry with a focus on the B2C segment.
Each of the cases had their own specific characteristics and requirements to make it a success.

Feel free to contact us if you have any quetsions or want to hear more about the successes and best practices.

Marketplace implementation and improvement

Blokker.nl is an omni-channel retailer focused on domestic appliances and was the first Mirakl marketplace in the Netherlands. The marketplace has been implemented in the existing IT landscape. The marketplace is still adding value as a separate business model and responsible for a big part of the total GMV.

Scope and services

B2C marketplace
Strategic advice
Implementation
Platform development
KPI and reporting
Optimization of IT landscape
Handover towards business

Results

Assortment multiplied with 12 in 20 months
Best offer/buy box algorithm implementation
Conversion increased with 17%
Automated content approval
Decrease of financial bugs with 80%
Caching: performance improvement 24x
Omni-channel: marketplace in physical stores

Marketplace implementation, improvement and dismantling

Intertoys is an omni-channel retailer focused within the vertical of Toys and Gaming. The Mirakl software has been implemented within the existing IT landscape. When Intertoys was sold to a private equity fund, the marketplace has been dismantled.

Scope and services

B2C marketplace
Strategic advice
Implementation
Platform development
KPI and reporting
Optimization of IT landscape
Dismantling and closure of the marketplace

Results

Implementation of Mirakl
Assortment multiplied with 6 in 5 months
Increased onboarding time of sellers
Automated content approval
Succesful (technical and legal) dismantling of Mirakl Marketplace

Platform improvement and omni-channel strategy

A.S. Watson Benelux is the parent company of Kruidvat, Trekpleister and IciParisXL. These omni-channel retailers are active within the health and beauty industry within the Netherlands, Belgium, Luxembourg and France.

Scope and services

B2C platform
Strategic advice
Omni-channel strategy
Platform development

Results

Real time stock visible per store per country
Conversion increased in lower price range with 744% in NL and 394% in BE
Omni-channel strategy
Pick up in store strategy/impact (5 yr)

Platform implementation and process improvements

Louwman Group is a family business who started as an importer and retailer, but now also as a supplier of healthcare aids, as a financial service provider and developer of innovative mobility solutions. One new CMS system replaced three different CMS systems for Cars, Motors and Marine verticals.

Scope and services

B2C and B2B platform
Strategic advice
Implementation
Platform development
Optimization of IT landscape

Results

CMS implementation
Cost reduction of 45%
Private lease tool (new)
Occasion tool
B2C lead funnels
Restructuring of content data model

Platform development and implementation

PostNL is a Dutch postal company active in the Benelux. For a subsidiary that is specialized in door to door advertized flyers a platform has been developed.

Scope and services

B2C and B2B platform
Strategic advice
Implementation
Platform development

Results

Increased loyalty of driver from 5.8 to 7.5 (out of 10)
Increased just in time delivery
Track & Trace system
Implementation of new payment model

More B2B examples

More B2B marketplace and platform cases….

Go to B2B