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Cases: business to business (B2B)

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B2B marketplace cases

On this page, you can read about practical B2B marketplace and platform cases within the automotive and agricultural industry with a focus on the B2B segment
Each of the cases had their own specific characteristics and requirements to make it a success.

Feel free to contact us if you have any quetsions or want to hear more about the successes and best practices.

Blokker B2C Marketplace Case

Marketplace implementation and improvement

Maykers.com is the one-stop-shop for farmers and started as a corporate startup within the Kramp organization running on the Mirakl marketplace technology.
Kramp is Europe’s biggest traditional agri-wholesaler in Europe which is active in around 23 countries. It is specialized in the distribution of spareparts. consumables and accessories in the agri industry with more than 500.000 products.

Scope and services

  • B2B marketplace
  • Strategic advice
  • Implementation
  • Platform development
  • KPI and reporting
  • Optimization of IT landscape
  • Quick scan

Results

  • Expanding the marketplace in multiple countries
  • Dealer inclusive model: integration of local dealers/stores into the marketplace (and customer journey)
  • Multi-tenant foundation for a faster roll-out in other countries
  • Migration of B2B buyers into the platform
  • Development of buyer/seller portal
  • Customer specific pricing/discount profiles
  • VAT processes per country
  • Parts finder: matching products on a specific machine
Intertoys B2C Marketplace Case

Platform implementation and improvement

Louwman Group is a family business who started as an importer and retailer, but now also as a supplier of healthcare aids, as a financial service provider and developer of innovative mobility solutions. One new CMS system replaced three different CMS systems for Cars, Motors and Marine verticals.

Scope and services

  • B2B and B2C platform
  • Strategic advice
  • Implementation
  • Platform development
  • Optimization of IT landscape
  • Quick Scan
  • Handover to team

Results

  • Implementation of open source CMS Wagtail
  • Cost reduction of 45%
  • Private lease tool (new)
  • B2B lead funnels
  • Restructuring of content data model
A.S. Watson

Platform development and implementation

PostNL is a Dutch postal company active in the Benelux. For a subsidiary that is specialized in door to door advertized flyers a platform has been developed.

Scope and services

  • B2B and B2B platform
  • Strategic advice
  • Implementation
  • Platform development

Results

  • Increased loyalty of drivers from 5.8 to 7.5 (out of 10)
  • Increased just in time delivery Conversion
  • Implented new payment method (weight in stead of amount)
  • Track & Trace system
B2B

More B2C examples

More B2B marketplace and platform cases….

Go to B2C